What SEO & AEO actually look for

Pages that genuinely answer what the searcher wants.

How: Keyword & question research finds the intent; drafting and rewrites produce content built to match it.

Covering the terms and subtopics people actually search.

How: Keyword research + question expansion surface what you're missing, with real volume and difficulty.

Compelling, accurate titles/snippets within length limits.

How: Every draft and rewrite generates an SEO title and meta description; the audit flags weak ones.

Logical H1–H3 outline that's easy to scan.

How: The site audit grades structure; drafting writes properly structured pages.

Links between your own pages to pass authority and context.

How: Internal-linking suggestions tell you which pages to link to and from.

Speed, mobile-friendliness, stability (LCP, CLS, INP).

How: The technical scan runs PageSpeed Insights on your key pages.

Markup that helps Google understand and feature your pages.

How: Schema and FAQPage generators produce ready-to-paste JSON-LD.

Keeping important pages current.

How: Content-decay detection flags pages losing traction; rewrites refresh them.

Knowing where you actually rank over time.

How: Daily rank tracking for chosen keywords, plus your real Search Console numbers.

Not having several pages compete for one term.

How: Cannibalization detection flags queries split across multiple pages.

Making sure Google can crawl and index the right pages.

How: The audit checks canonical tags, noindex, viewport and lang on every page — and we generate a sitemap.xml + robots.txt for you to publish.

Signals that you're a credible source.

How: The Authority pack generates Organization/author schema, an About-page draft, and a trust-signal checklist; entity presence adds Knowledge-Graph trust.

Other reputable sites linking to you.

How: We track your backlink profile, but earning links (outreach, PR) is on you.

Compressed images, descriptive alt text.

How: The scan flags images missing alt text and the alt-text generator writes descriptive alt for them; PageSpeed flags heavy media.

Secure, fast infrastructure and clean redirects.

How: We surface indexability and canonical issues in the scan; server, HTTPS and redirects are applied by your host.

Maps, reviews, local listings.

How: The Local SEO pack generates LocalBusiness schema, a NAP-consistency checklist, and a Google Business Profile + citations action plan; track local keywords in rank tracking.

Whether ChatGPT, Claude, Perplexity & Gemini name you.

How: AI visibility tracking asks the real buyer questions and records who gets recommended.

Leading with a clean answer an AI can lift verbatim.

How: The AEO audit scores extractability; drafting opens pages with a direct answer.

Formatting AI can parse and quote.

How: The audit flags it; FAQ schema and drafts add scannable structure.

Answering the actual questions buyers ask AI.

How: Prompt tracking + question expansion widen what you cover.

Being a known entity (Knowledge Graph, Wikidata).

How: The entity-presence check shows your status and how to strengthen it.

An AI-readable overview file at your site root.

How: One-click llms.txt generator built from your homepage and pages.

Understanding what their cited page does better.

How: Why-they-win analysis reads their page and gives you a plan.

How positively the AI describes you, not just if.

How: Sentiment analysis on each answer that mentions you.

Being referenced by sources AI already trusts.

How: We show who gets cited and why, but earning those mentions is on you.

Showing up in all the assistants buyers use.

How: We track ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews; Microsoft Copilot is the only engine not yet covered.