Frequently asked questions
Everything about getting found in AI search and on Google — in plain English.
What is AI-search optimization, in plain terms?+
When someone asks ChatGPT, Claude, Perplexity, or Gemini for a recommendation, those tools pick a few sources to mention. AI-search optimization is making sure you're one of them. Surfaced measures whether you get picked, and helps you fix it when you don't.
How does Surfaced actually work, start to finish?+
Three steps. (1) Connect: paste your web address and we read your site, learn what you do, and suggest the competitors and buyer questions to watch. (2) See the gaps: we show where AI and Google leave you out, who they pick instead, and which of your pages are holding you back. (3) Fix & publish: we draft the new pages and rewrites that close each gap, you approve them, and we publish to your site in one click.
How is this different from a normal SEO tool?+
Classic SEO tools optimize for Google's blue links. Surfaced does that too, but leads with AI-search visibility — the channel growing fastest and the one most tools can't see. You get both in one prioritized to-do list.
Which AI engines do you track?+
ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews today, with Microsoft Copilot on the roadmap. We ask each one the real questions your buyers type and record who gets mentioned.
What is 'share of voice'?+
It's one simple score: out of all the buyer questions we track, how often the AI recommends you versus your competitors. We track it week over week so you can see whether you're gaining or losing ground.
What does the full-site audit check?+
We crawl every page and grade it on two things: how well it can rank on Google, and how easily an AI can pull a clean answer out of it. You get a worst-first list with the exact fixes for each page.
Do I need to connect Google?+
It's optional but recommended. Connecting Search Console and Analytics pulls your real clicks, impressions, rankings, and traffic so we can spot quick wins — pages ranking just outside the top where a small nudge wins the most new visitors. The AI-visibility tracking works without it.
Can Surfaced write and publish pages for me?+
Yes. It drafts brand-new pages for gaps and rewrites existing ones to read more clearly and rank higher, then publishes to your site — a GitHub pull request, your database, WordPress, or a webhook. You review and approve before anything goes live.
Do I need to be technical to use it?+
No. You paste a web address to get started, and the work — the audit, the research, the drafts — is done for you. Publishing is one click; no copy-paste and no developer required.
Is there a free plan?+
Yes — a free tier to try it, plus Starter, Pro, and Agency plans as you scale.